Chubby Vegan is a concept brand that offers packaged, pre-cooked, vegan sausages that are preservative-free, soy-free, and locally made. The target market is local, health-conscious, environmentally-conscious people, and the product would initially be sold at local farmers markets and online.
The design brief was to create something strong, modern, and eyecatching, while distinguishing it from similar widely distributed brands. The resulting design is bright, fun, clean, and modern. The packaging design keeps with the clean and modern look and is printed in plant-based, biodegradable inks on a sustainably produced canvas sack.