I’m a product designer specializing in growth design for startups, B2B, and B2C companies

I combine user experience and business goals, and use data-driven experimentation to optimize products and workflows.

Latest Articles

23 Sep 2024

Securing Success of an Open Beta with Mixed Methods User Research

Thoughts on how to approach an open beta as a lead product designer. From using mixed-methods user research to glean actionable insights, stakeholder activities to ensure alignment and shared vision, to pricing studies and post-launch benchmarking to turn beta feedback into real product decisions. A practical, phase-by-phase guide for product people.

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25 Sep 2021

Evaluating Products Using Universal Design Principles

A digital designer’s take on usability and accessibility of physical products through the architectural framework of universal design.

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05 Apr 2021

Enhancing the user experience with illustration

One of the easiest ways to add joy or delight to a product is to add visual interest in the form of images or illustrations. There are several considerations to take in mind before adding a suite of images to a product.

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